Why aren’t solar water heaters more popular in the U.S., even in solar-friendly states like California?

Despite widespread global success and huge opportunity for reducing fossil fuel demand, solar water heating is virtually unheard of in the U.S. Evidence suggests our demand for simple fixes is to blame.

Photo © iStockphoto.com | AlSimonov
In Israel, 85% of households get hot water from a dud shemesh, or “sun boiler.” In the U.S., it’s a different story. Photo courtesy of Gilabrand from Wikimedia, licensed under CC BY-SA 3.0

Rather than embracing the growing portfolio of technologies available to solve the carbon emissions problem, going all-in on one satisfies the very human need for “magic bullets.”

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