Everyday products are full of harmful chemicals. Can green chemistry lead the way to safer alternatives?

Organization and consumer demand for products that don’t harm people or pollute the environment are moving forward-thinking brands toward safer ingredients.

Photos © iStockphoto.com/Morsa Images

Sustainable chemistry embraces green chemistry principles and adds in elements to support commercialization and circularity.

As consumers advocate for safer ingredients, companies are reformulating cleaning supplies and other products to reflect green chemistry principles. Photos © iStockphoto.com/gilaxia
Personal care products are among the many consumer goods that are moving toward safer, more sustainable ingredients. Photo © iStockphoto.com | NARONGRIT

Wolf says that going green adds costs, but “you can create a business model that can tolerate a slightly higher cost of manufacturing, and make it up in other places.”

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